
Who is Jefferson and What is Being&Becoming
Founded by life enthusiast Jefferson Zarate, Zarate Lifestyle(s) was born from a shared dream to create meaningful change. We believe everyone deserves the chance to discover what truly matters to them—the BIG picture in life. While this may look different for each person, the parallels that unite us are the same: to feel strong, healthier, and happier. Both in the present and the future.
We don’t focus on the small distractions of life. Instead, we help you see the BIG picture by providing the tools and space to elevate how you feel within your body. Our mission is simple but powerful: to make you stronger, help you think clearer, and build resilience against the challenges of aging and modern life. Together, we’ll defy what others have planned for us, and create a new path toward vitality and well-being.
“If you’re struggling to being stronger, faster, healthier… join being and becoming”
Join us in this journey, where our human-focused approach is fuelled by a deep passion to serve, with every member of our team handpicked not only for their skills but for their heart. Let’s redefine what’s possible and take control of our health and future—starting today.
Being & Becoming
Be who you’ve always dreamed of becoming
Being the over-achieving, burnt-out version of yourself - prioritizing the needs of others - pulls you further away from being and becoming your healthiest self.
We understand life is busy & demanding
Our design is human-centric.
We develop functional processes to meet you where you are.
—Being&Becoming is a transformative Zarate Program designed to help you discover and maintain full-spectrum wellness practices
We start by understanding your why- because your why matters. By integrating simple, foundational habits into your daily routine, you build the resilience needed to thrive.
While the journey is yours to take, we're here to guide and support you every step of the way.